Fristin, Yuntawati and Hadiatmoko, Nanang (2012) Faktor-faktor Penentu Citra Toko Antara Indomaret dan Alfamart. Jurnal Bisnis dan Manajemen, 1 (1). pp. 9-17. ISSN 1829-7528
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Abstract
This research intent to analyse shop image determinant between Indomaret Raya Bandulan Malang and Alfamart Raya Bandulan Malang. One that as research focus are shop attribute that consisting of diversity, man, atmosphere, service, quality, price, since that factors constitute image prescriptive factors shops from Indomaret and Alfamart. The result of research to point out that exist distinctive shop image between Indomaret and Alfamart, particularly on diversity indicator and item processes Indomaret’s goods delivery in Alfamart, goods which are sold at Indomaret more medley if compare with Alfamart, and so do goods process delivery Indomaret also better.
| Item Type: | Article |
|---|---|
| Additional Information: | Yuntawati Fristin NIDN: 0724037201 |
| Uncontrolled Keywords: | citra perusahaan, atribut toko |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ilmu Sosial dan Politik > S1 Administrasi Bisnis |
| Depositing User: | Rita Juliani |
| Date Deposited: | 12 Jul 2021 13:25 |
| Last Modified: | 12 Jul 2021 13:25 |
| URI: | https://eprints.unmer.ac.id/id/eprint/791 |
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