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Faktor-faktor Penentu Citra Toko Antara Indomaret dan Alfamart

Fristin, Yuntawati and Hadiatmoko, Nanang (2012) Faktor-faktor Penentu Citra Toko Antara Indomaret dan Alfamart. Jurnal Bisnis dan Manajemen, 1 (1). pp. 9-17. ISSN 1829-7528

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This research intent to analyse shop image determinant between Indomaret Raya Bandulan Malang and Alfamart Raya Bandulan Malang. One that as research focus are shop attribute that consisting of diversity, man, atmosphere, service, quality, price, since that factors constitute image prescriptive factors shops from Indomaret and Alfamart. The result of research to point out that exist distinctive shop image between Indomaret and Alfamart, particularly on diversity indicator and item processes Indomaret’s goods delivery in Alfamart, goods which are sold at Indomaret more medley if compare with Alfamart, and so do goods process delivery Indomaret also better.

Item Type: Article
Additional Information: Yuntawati Fristin NIDN: 0724037201
Uncontrolled Keywords: citra perusahaan, atribut toko
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Administrasi Bisnis
Depositing User: Rita Juliani
Date Deposited: 12 Jul 2021 13:25
Last Modified: 12 Jul 2021 13:25

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