Alvianna, Stella and Hidayatullah, Syarif ORCID: https://orcid.org/0000-0002-6085-0993 (2020) Pengaruh Kualitas Harga Layanan Dan Kepuasan Terhadap Kesetiaan Usia Millenial Berkunjung Ke Tempat Wisata. Media Wisata, 18 (1). pp. 69-80. ISSN 1693-5969

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Abstract

This study focuses on analyzing the effeect of product quality , price and quality of
information on customerr loyalty with customerr satisfaction as a mediator variable toward
the tourist destinations of Wendit Tourism Park. All tourism Diploma Program students aged
15-34 years were the population in this study which 75 respondents were taken as a sample.
The results revealed the quality of the product had no effect directly the sattisfaction of the
customerrs of Wendit tourism, while the price affected directly the satisfaction of the
customers of Wendit tourism, the quality of service directly affected the satisfaction of the
customers of Wendit tourism, the quality of the product dirrectly affected the looyalty of
Wendit tourism customers, the price had no effect Wendit tourism customer loyalty directly,
the quality of service had no effect the loyalty of Wendit tourism customers directly and
product quality indirectly affected the loyalty of Wendit tourism customers through customer
satisfaction.

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