Muchson, Muchson and Sihwahjoeni, Sihwahjoeni (2018) Business Process Reengineering in Increase Brand Awareness SKYZ Card. International Research Journal of Management, IT & Social Sciences, 5 (3). pp. 62-68. ISSN 2395-7492

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Abstract

Mandiri SKYZ card (travel card products) is a master card credit card
rebranding titanium to facilitate customers who often abroad. This study
aimed to analyze the effect of business process reengineering in the face of
the offensive marketing to increase brand awareness SKYZ Card. The sample
in this study as many as 100 people. The analysis technique used is simple
regression analysis. The analysis showed that the business process
reengineering significant effect on Brand Awareness SKYZ Card. This shows
that the better Business process reengineering can improve brand awareness.
Therefore, in the face of the offensive marketing need to design the look of
the existing SKYZ Card website in order to become more attractive

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