Khumaidah, Ulil (2025) Pengaruh Fear Of Missing Out terhadap Perilaku Konsumtif pada Mahasiswa Universitas Merdeka Malang. Undergraduate thesis, Universitas Merdeka Malang.

	Text HALAMAN AWAL.pdf Download (444kB)
	Text BAB I.pdf Download (7MB)
	Text BAB II.pdf Restricted to Repository staff only Download (7MB)
	Text BAB III.pdf Restricted to Repository staff only Download (7MB)
	Text BAB IV.pdf Restricted to Repository staff only Download (7MB)
	Text BAB V.pdf Restricted to Repository staff only Download (7MB)
	Text DAFTAR PUSTAKA.pdf Download (7MB)
	Text Hasil Cek Turnitin.pdf Download (7MB)

Abstract

This study aims to determine the effect of Fear of Missing Out on consumer behavior among students at Merdeka University, Malang. The research method used is quantitative with a correlational approach. The measurement instruments used are the Fear of Missing Out scale with a reliability of 0.793 and the consumer behavior scale with a reliability of 0.964. The population in this study were active students at Merdeka University, Malang, with a sample size of 100 respondents. The sampling technique used was accidental sampling calculated using the Slovin formula. The hypothesis test used was a simple linear regression test and produced a regression coefficient of 0.358 with a significance value of 0.01 (Sig <0.05), which means that Fear of Missing Out has a positive and significant effect on consumer behavior among students at Merdeka University, Malang. Fear of Missing Out contributes 30.7% to consumer behavior among students at Merdeka University, Malang. This means that the higher the Fear of Missing Out, the higher the consumer behavior of an individual, and vice versa.

Actions (login required)

View Item