Hardini, Savira Aprina (2023) Impulsive Buying Remaja Pengguna Tiktok Shop di Kota Malang Ditinjau dari Mindfulness. Undergraduate thesis, Fakultas Psikologi Universitas Merdeka Malang.

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Abstract

Some people think shopping is a fun activity to do, now the shopping system has changes and progress, one of which is online shopping. Because online shopping is considered to save time and is more efficient, so more and more online stores are offering attractive offers such as free shipping and discounted prices. One application that can be used for online shopping is Tiktok Shop. This study aims to determine whether or not there is a relationship between mindfulness and impulsive buying on adolescent users of Tiktok Shop in Malang city. The research method used is a quantitative method. Sampling technique using accidental sampling as many as 100 respondents. The data collection method uses a Likert scale. And the results show that both variables are reliable. Data analysis used descriptive analysis through the SPSS program for windows. The results of hypothesis testing through correlation analysis product moment with a significant value of 0.000 <0.05. The results of hypothesis testing indicate that there is a relationship between mindfulness with impulsive buying on adolescent users of Tiktok Shop in Malang city.

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