Prasanti, Angelina Hera (2025) Pengaruh Kontrol Diri terhadap Perilaku Pembelian Impulsif pada Remaja Penggemar K-Pop di Kota Malang. Undergraduate thesis, Fakultas Psikologi Universitas Merdeka Malang.

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Abstract

The purpose of this study was to determine the effect of self-control on impulse buying behavior in teenage K-Pop fans in Malang City. This study uses a quantitative approach method with simple linear regression analysis techniques with the help of statistical software SPSS 27 for windows. The population in this study were teenage Kpop fans in Malang City with an age range of 15-21 years. The sampling technique used was accidental sampling. Taking participants as many as 385 respondents. The simple linear regression test analysis technique obtained a result of 0.001 (p <0.05) with a value (R-square) of 0.394 indicating that self-control has a significant effect on impulse buying with a contribution amount of 39.4%. The direction of the relationship between the two variables is negative, meaning that the lower the self-control the higher the impulse purchase and vice versa. This study can provide information that self-control can predict high and low impulse purchases in teenage K-Pop fans in Malang City.

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