Ansori, Yazid (2024) Hubungan Antara Konformitas Dengan Perilaku Konsumtif Pada Komunitas Scoopy R12 Di Lombok. Undergraduate thesis, Fakultas Psikologi Universitas Merdeka Malang.

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Abstract

The digital age refers to a period in which digital and communication technologies play a significant role in human life. This study aims to determine the relationship between conformity and consumptive behavior in the r12 scoopy community in Lombok. The statistical data analysis used in this study was a simple linear regression. Based on the results of data analysis, it can be concluded that the variables of conformity and consumptive behavior have a positive relationship with the results (R-square) is 0,19, If the conformity possessed by the subject has a low level then consumptive behavior will increase, nd vice versa if the conformity possessed by the subject has a high level then consumptive behavior will decrease.

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