Perilaku Pembelian Secara Impulsif Ditinjau dari Jenis Kelamin Mahasiswa Program Studi Psikologi Universitas Merdeka Malang

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Hutomo, Muhammad Pradhana Budi (2021) Perilaku Pembelian Secara Impulsif Ditinjau dari Jenis Kelamin Mahasiswa Program Studi Psikologi Universitas Merdeka Malang. Undergraduate thesis, Fakultas Psikologi Universitas Merdeka Malang.

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Abstract

This study aims to determine the differences in impulsive buying behavior in terms of the gender of the students of the University of Merdeka Malang. The researcher used purposive sampling technique in determining the research sample. The criteria set by the researcher are students who have made purchases either online or offline. The results of this study found the t value of -1.1389 with a significance of 0.169 greater than 0.05 indicating that there was no significant difference (non-significant) of impulsive buying between male and female students.

Item Type:	Thesis (Undergraduate)
Additional Information:	Muhammad Pradhana Budi Hutomo NIM: 14900091
Uncontrolled Keywords:	Impulsive buying, gender, students.
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Fakultas Psikologi > S1 Psikologi
Depositing User:	nata Natassa Auditasi
Date Deposited:	11 Jun 2026 07:45
Last Modified:	11 Jun 2026 07:45
URI:	https://eprints.unmer.ac.id/id/eprint/6091

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