Kalimah, Anis (2023) Pengaruh Kesepian terhadap Celebrity Worship pada Penggemar K-Pop di Twitter. Undergraduate thesis, Fakultas Psikologi Universitas Merdeka Malang.

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Abstract

Currently, culture originating from South Korea has developed rapidly, including in Indonesia, one of which is Korean Pop (K-Pop) music. The rapid development of K-Pop has resulted in the increasing idolization of celebrities. There are some fans who show excessive love for their idols; this is known as celebrity
worship. There are several factors that influence the emergence of celebrity worship, one of which is loneliness. Lonely people will spend a lot of time accessing social media, one of which is Twitter, and they will vent their loneliness by idolizing celebrities. This study aims to determine the influence of loneliness on celebrity worship among k-pop fans, especially on social media Twitter, by using quantitative research methods. The population of this study was all K-Pop fans, with the research sample using a non-probability sampling technique, namely purposive sampling of 100 people with the criteria of being female and having social media Twitter. data collection
instrument used the loneliness scale and the celebrity worship scale. The results of the study using simple regression analysis obtained an effect value (rxy) of 0.125, or 12.5%, with a p value of 0.000 (p <0.005). It can be concluded that there is a significant
and positive influence between loneliness and celebrity worship among K-Pop fans on Twitter, with a positive value meaning the higher the level of loneliness felt by the subject, the higher the level of celebrity worship, and vice versa.

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