Maharsa, Almaura Ramadian (2024) Pengaruh Celebrity Worship Terhadap Impulsive Buying Pada Wanita Dewasa Awal Penggemar Nct Di Kota Malang. Undergraduate thesis, Fakultas Psikologi Universitas Merdeka Malang.

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Abstract

Idolizing a celebrity or idol, to the point of having the belief that they are connected to each other as fans and celebrities, and wanting to be involved in their idol's activities is called celebrity worship. Celebrity worship is one of the factors that can give rise to behavior impulsive buying to a fan. This research aims to determine the effect celebrity worship to implusive buying in early adult female NCT fans in Malang City. This research uses quantitative methods. The population in this study were early adult female NCT fans in the city of Malang with a sample of 100 respondents and used technique purposive sampling. Data were collected using a scale celebrity worship and impulsive buying and data analysis using simple linear regression analysis. The results of hypothesis testing show that there is a significant influence so that there is a significant influence celebrity worship to impulsive buying. The results of the research show that there is a positive relationship with celebrity worship to impulsive buying. As well as, celebrity worship has an influence of 10% on impulsive buying and the rest is influenced by other factors

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