Adi, Dodot Sapto (2017) Efektivitas pelayanan informasi internal kampus melalui pemanfaatan media interaktif berbasis ARTOM (Studi Fenomenologi pada mahasiswa FISIP Universitas Merdeka Malang). Seminar Nasional Sistem Informasi 2017, 14. pp. 91-100. ISSN 2597-4696

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Abstract

The research of Artom-based interactive media, is within the scope of a cybernetic public relations study. This is the development of study results that have been implemented in 2016-2017, obtained sponsorship from Communication Studies Department and JITC Malang. Artom innovation is an integrative engineering information technology product, transformed in a pleasant internal information service (top of mine). The construction of animated graphic frames beautified the campus logo, being the final target that can be accessed via android smartphone. Relying on subjective interpretive paradigms and phenomenological approaches, it can dig intensive information to 27 informants by focusing on world view, expectations, efforts to realize something, to anticipate the obstacles encountered. Interactive qualitative analysis is used as a step to conduct focused discussions, so that statements can be directly agreed (confirmability) or ignored. The results of the study as follows: (1) The effectiveness of information services for students can increase if supported by innovative media; (2) It needs an innovative media capable of representing students familiar with technology; (3) ease of access to information as the need to actualize the benefits of campus; (4) Positioned artom engineering as a gateway of information by using android smartphone; (5) interactive media are used by students to acquire and disseminate information in a fun; and (6) The result of artom engineering is called a Gamer that represents the university of Merdeka Malang gate.

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