Derwotubun, Muhamad Jihad (2023) Desain Kemasan Produk Makanan Lokal Khas Maluku Tenggara (Enbal Kacang Dan Enbal Bunga) Berbasis Corel Draw Menggunakan Metode Eksplorasi. Undergraduate thesis, Fakultas Teknologi Informasi Universitas Merdeka Malang.

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Abstract

The purpose of this research is to make product packaging designs more attractive and informative using the CorelDRAW X7 application to increase consumer buying interest. This research method uses quantitative research methods. Methods of data collection using observation, and questionnaires. The product packaging design that has been completed is then evaluated by distributing questionnaires to the Southeast Maluku Community. From the results of distributing the questionnaires, it was obtained that the product packaging design that had been made obtained positive results from 52 respondents. This shows that the packaging design for Enbal Peanut and Enbal Bunga products can generate an individual's desire to own these products so as to increase consumer buying interest.

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