Pengaruh Produk, Harga, dan Promosi terhadap Keputusan Pembelian Scarlett Whitening (Studi pada Mahasiswa Jurusan Manajemen Angkatan 2019 Unmer Malang)

Sagita, Kristi Dwi (2023) Pengaruh Produk, Harga, dan Promosi terhadap Keputusan Pembelian Scarlett Whitening (Studi pada Mahasiswa Jurusan Manajemen Angkatan 2019 Unmer Malang). Undergraduate thesis, Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang.

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Abstract

In Indonesia, various skincare brands are starting to develop rapidly to produce various types of skincare products according to the skin needs of consumers. According to Kompas.co.id (2021), there is data on skincare product sales for the period 1-18 February 2021, which recorded 10 best-selling skincare brands online. The second best-selling skincare brand out of ten brands is Scarlett Whitening. In this study, Scarlett Whitening has various methods, namely by determining the product. Products that are made can compete in market competition so that products must be run in every company. Product quality is the excess of the product to carry out its functions, these advantages are like durability, reliability, and other attributes that are valuable to the product as a whole.
In addition to products, prices directly affect the increase in sales within the company so that products are also very influential in facing market competitors. Price is the quantity of values offered to consumers in order to benefit from having or using products or services. In selling Scarlett Whitening, the prices offered are very affordable compared to other skincare products. In addition to products and prices, promotions also affect business retention. Promotion is an activity that communicates the superiority of a product and attracts customers to buy the product.

Item Type:	Thesis (Undergraduate)
Additional Information:	Kristi Dwi Sagita NIM : 19022000169
Uncontrolled Keywords:	Product, Price, Promotion, Purchase Decision, Scarlett Whitening, Management, Merdeka University Malang
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	Gendhis Dwi Aprilia
Date Deposited:	21 May 2025 02:19
Last Modified:	21 May 2025 02:19
URI:	https://eprints.unmer.ac.id/id/eprint/5268

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