Ulinnuha, Rodiya (2024) Analisis Reaksi Pasar Modal Dilihat dari Return, Abnormal Return (AR) Dan Trading Volume Activity (TVA) Terhadap Isu Indomie Vs Mie Gaga (Studi Pada PT. Indofood CBP Sukses Makmur Tbk). Undergraduate thesis, Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang.

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Abstract

This study aims to determine and analyze the influence of Product Quality on purchasing decisions in online shop applications, to determine and analyze the influence of price on purchasing decisions in online shop applications, to determine and analyze the influence of promotion on purchasing decisions in online shop applications, and to determine and analyze the influence of product quality, price, and promotion on purchasing decisions in online shop applications among students of Unmer Malang. The sample in this study consisted of 100 students. Data analysis technique used multiple regression analysis. The results of the analysis show that product quality does not significantly influence purchasing decisions. Price significantly influences purchasing decisions. Promotion significantly influences purchasing decisions. Product quality, price, and promotion simultaneously have a significant influence on purchasing decisions. Keywords: This research aims to understand and analyze the differences in return, abnormal return, and trading volume activity before and after the "Indomie VS Mie Gaga" issue at PT. Indofood CBP Sukses Makmur Tbk. The method used is quantitative method with time series data obtained from the Indonesia Stock Exchange (IDX). The data type in this research is quantitative data and the data source used is secondary data with a study period of 61 days. The data analysis method utilizes descriptive statistics and paired sample t-test to test hypotheses using SPSS. The results of this research indicate that there is no difference in stock return and abnormal return before and after the "Indomie VS Mie Gaga" issue. It means that at the level of stock return and abnormal return variables, the results are stable. There is a significant difference in the trading volume activity variable before and after the "Indomie VS Mie Gaga" issue. It means that the trading volume activity variable experienced a significant decrease after the "Indomie VS Mie Gaga" issue.

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