Pengaruh Brand Ambassador, Promosi Dan Kemudahan Penggunaan Sistem Aplikasi Terhadap Keputusan Pembelian Pada Tiktokshop (Studi Kasus Pada Mahasiswa Prodi Manajemen Feb Di Universitas Merdeka Malang)

Andani, Imanuella Jayanti Ratih (2023) Pengaruh Brand Ambassador, Promosi Dan Kemudahan Penggunaan Sistem Aplikasi Terhadap Keputusan Pembelian Pada Tiktokshop (Studi Kasus Pada Mahasiswa Prodi Manajemen Feb Di Universitas Merdeka Malang). Undergraduate thesis, Fakultas Ekonomi Dan Bisnis Universitas Merdeka Malang.

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Abstract

This study aims to analyze the influence of Brand Ambassador, Promotion and ease of Useof the Application System on the Purchase Decision of the TikTok Shop. The population ofthis study were all active students of the Faculty of Economics and Business, MerdekaUniversity, Malang for 2019-2020. The sampling technique used accidental sampling andresearch data obtained by 80 respondents. In this study, the data was processed using the26 version of the Statistical Product and Services Solutions (SPSS) program. The resultsof the multiple linear research show that Brand ambassador has a positive but notsignificant effect on Purchase Decisions at the TikTok Shop, Promotions have a positivebut not significant effect on Purchase Decisions at the TikTok Shop, Ease of Use of theApplication System has a positive and significant effect on Purchase Decisions at theTikTok Shop

Item Type:	Thesis (Undergraduate)
Additional Information:	Imanuella Jayanti Ratih Andani NIM: 19022000246
Uncontrolled Keywords:	Brand Ambassador, Promotion, Ease of Use of the Application System, Purchase Decision, Tiktok Shop.
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	fufu Fudllah Wahyudiyah
Date Deposited:	08 May 2025 02:45
Last Modified:	08 May 2025 02:45
URI:	https://eprints.unmer.ac.id/id/eprint/5170

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