Putri, Devita Maulina ORCID: https://orcid.org/0000-0003-2300-5632, Ilmananda, Asri Samsiar and Prisanta, Nadita (2024) Penggunaan Algoritma K-Means dan K-Medoids untuk Pengembangan Strategi Promosi Penerimaan Mahasiswa Baru. SMATIKA JURNAL: STIKI Informatika Jurnal, 14 (2). pp. 388-398. ISSN E-ISSN : 2580-6939 ; P-ISSN : 2087-0256

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Abstract

New student admission is a crucial activity for universities, especially private universities, in obtaining new students. FTI UnmerMalang has implemented various promotional techniques, but still experiences obstacles in achieving student admissiontargets. The number of new students fluctuates, with a peak in admission in 2019 and a significant decrease of 23% in the lastthree years. One of the main problems is the lack of information dissemination to remote areas. To overcome this problem, thisstudy applies a data mining method with clustering to group new student data based on their area of origin. Two clusteringalgorithms, namely K-Means and K-Medoids, are used to compare clustering results to find the optimal promotion strategy.The data used includes new students from the 2016 to 2022 academic years. The results of the study show that the K-Meansalgorithm shows better performance than the K-Means algorithm with DBI index accuracy level of 0.344. The results of thestudy are expected to help FTI Unmer Malang in determining a more effective promotion strategy based on the student's areaof origin

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