Ari, Mohammad (2023) Pengaruh Kualitas Produk, Kualitas Layanan, dan Harga terhadap Kepuasan Pelanggan PT. Yabest Properti Indonesia di Karangploso Malang. Undergraduate thesis, Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang.

Preview	Text HALAMAN AWAL.pdf Download (583kB) | Preview
Preview	Text BAB I.pdf Download (404kB) | Preview
	Text BAB II.pdf Restricted to Repository staff only Download (489kB)
	Text BAB III.pdf Restricted to Repository staff only Download (517kB)
	Text BAB IV.pdf Restricted to Repository staff only Download (567kB)
	Text BAB V.pdf Restricted to Repository staff only Download (194kB)
Preview	Text DAFTAR PUSTAKA.pdf Download (285kB) | Preview

Abstract

The house is a basic need and has a very important function for human life, apart from being one of the basic human needs, housing and settlements have a very strategic function as a center for family education, cultural nurseries, and improving the quality of future generations, including their role as identity consolidation. So this research is included in descriptive research which is used to describe something with characteristics. So this research is designed to determine the effect of product quality, service quality, price on customer satisfaction at PT. Yabest Property Indonesia. This research was conducted on Jl. Suropati, Ngambon, Grimoyo, Kec. Karang Ploso, Malang Regency, East Java. The population and sample used are 30 people who buy housing units at PT. Yabest Property Indonesia. This research is included in primary data which uses a quantitative approach. The data collection technique used is the distribution of questionnaires to the respondents. The data analysis technique used is validity test, reliability test, multiple linear regression analysis, and hypothesis testing. From the data analysis technique, it can be said to be influential because it gets results such as the effect of product quality, service quality, price on customer satisfaction and price is the most dominant variable on customer satisfaction.

Actions (login required)

View Item