Ramadanti, Aniqo Putri Cyntya (2024) Pengaruh Brand Experience, Product Quality, dan Electronic Service Quality terhadap Re-Purchase Intention di Ecommerce pada Soco by Sociolla. Undergraduate thesis, Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang.

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Abstract

This research aims to analyze the influence of Brand Experience, Product Quality, and Electronic Service Quality on Repurchase Intention in e-commerce at SOCO by Sociolla. In this research, the distribution of questionnaires was carried out online via social media Instagram, Whatsapp and Twitter with a total of 96 respondents who had previously made purchases on the SOCO by Sociolla application by filling in the format. The research technique used is Simple Random Sampling. The data analysis technique used is multiplelinear regression analysis. The results show that Brand experience, Product Quality, and Electronic Service Quality simultaneously influence Repurchase Intention. Partially,Electronic Service Quality has a positive and significant effect on Repurchase Intention inSOCO by Sociolla e-commerce. Meanwhile, Product Quality does not have a positive and significant effect on Repurchase Intention in SOCO by Sociolla e-commerce.

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