Agung, Albertus (2023) Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Ulang Produk Garmen Di Pt. Magnum Attack Indonesia. Undergraduate thesis, Fakultas Ekonomi Dan Bisnis Universitas Merdeka Malang.

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Abstract

The aim of this research is to describe, test and analyze the dominant influence ofproduct quality, price and promotion variables on the decision to repurchase garmentproducts at PT. Magnum Attack Indonesia. The sample in this research was buyers ofgarment products from PT. Magnum Attack Indonesia has a minimum of one purchaseand the sampling technique uses Purposive Sampling. Simultaneously, the researchresults show that the variables of product quality, price and promotion together influencethe decision to repurchase garment products from PT. Magnum Attack Indonesia.Meanwhile, partially the research results show that product quality variables have apositive and significant effect on the decision to repurchase garment products from PT.Magnum Attack Indonesia, the price variable has a positive and significant effect on thedecision to repurchase garment products from PT. Magnum Attack Indonesia, andpromotional variables do not have a positive and significant effect on the decision torepurchase garment products from PT. Magnum Attack Indonesia. Meanwhile, thevariable that has the most dominant influence on the repurchase decision variable is the price variable

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