Puspitasari, Adelya (2024) Analisis Pengaruh Produktivitas terhadap ROE pada Perusahaan Sub Sektor Personal Care Product yang Terdaftar di BEI Periode 2019-2023. Undergraduate thesis, Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang.

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Abstract

This research aims to analyze the effect of total productivity and Total Asset Turnover (TATO)on Return on Equity (ROE) in personal care products sub-sector companies listed on theIndonesia Stock Exchange (BEI) during the 2019-2023 period. The main focus of this researchis to evaluate how much total productivity and TATO contribute to the efficiency of capital useand the company's financial performance, with ROE as the main indicator. The regressionanalysis method is used to test the influence of the two variables on ROE. The analysis resultsshow that total productivity does not have a significant influence on ROE, with a significancevalue of 0.000 > 0.05, which means that changes in total productivity do not contributesignificantly to changes in ROE. On the other hand, TATO was proven to have a significantinfluence on ROE with a significance value of 0.000 <0.05, indicating that the increase in assetuse efficiency reflected in TATO contributed positively to ROE. These findings confirm thatalthough total productivity does not significantly affect ROE, efficiency in asset use, asmeasured by TATO, is a key factor in increasing ROE. This research concludes that investorsshould pay more attention to the TATO ratio in assessing the company's potential performance,while other factors that might influence equity profitability also need to be considered to get acomprehensive picture of the company's financial performance.

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