Ranolat, Paula (2024) Analisis Efektivitas Kepuasan Pengguna Aplikasi Shopee Dengan Menggunakan Metode Pieces Framework. Undergraduate thesis, Fakultas Teknologi Informasi Universitas Merdeka Malang.

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Abstract

Shopee Indonesia has grown really quickly, and a lot of people have used the app since it launched. On Shopee, cash on delivery (COD) is a payment option whereby the buyer pays in cash for the items when they are delivered. Users of the Shopee app frequently utilize this payment option because they believe it to be more trustworthy, particularly in light of the recent rise in instances of online shopping fraud. The purpose of this study is to determine how satisfied users are with the Shopee application's COD payment option. The Pieces Framework approach is employed by the writer. The objective of this quantitative descriptive study is to describe and quantify student satisfaction with the Shopee application at Merdeka University Malang, specifically in the field of information technology. One hundred FTI students will receive a questionnaire from the author to determine who is using the Shopee application actively. The average score of 3.45 indicates that Shopee application users are generally "Quite Satisfied" with their overall satisfaction level. There is a strong simultaneous and partial influence between the variables assessed, according to the hypothesis test results

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