Setyawan, Alfin Rendra (2023) Analisis User Experiance pada Aplikasi Sakusaha dengan Metode Design Thingking. Undergraduate thesis, Fakultas Teknologi Informasi Universitas Merdeka Malang.

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Abstract

This research aims to analyze the user experience of the Sakusaha application insimplifying the online money borrowing system using the Design Thinking method.The research method used is qualitative descriptive with data collection techniquesthrough interviews, in-depth interviews, observation. Research respondents areSakusaha application users who have used online lending services. The dataobtained was then analyzed using qualitative data analysis techniques. The research results show that the Sakusaha application is able to simplify theonline money borrowing system for users. However, there are still several problemsfaced by users, such as the lack of information presented clearly regarding loanterms and conditions. Apart from that, the application interface also needs to beimproved to make it easier for users to understand and use. In analyzing the user experience of the Sakusaha application, the Design Thinkingand Scrum methods can help to understand user needs in more depth and producemore appropriate solutions to improve the user experience. Therefore, users of theDesign Thinking method are highly recommended in developing the Sakusahaapplication and other applications to improve the user experience.

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