Yulianto, Akhmad Frans Dwi (2023) Perancangan UI/UX Penjualan Ikan Hias Berbasis Website pada Toko Alam Aquatic Menggunakan Metode Design Science Research Methodology. Undergraduate thesis, Fakultas Teknologi Informasi Universitas Merdeka Malang.

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Abstract

Alam Aquatic is a store selling ornamental fish and accessories, and is located in Malang Regency and still uses a conventional sales system. This store requires a websitebased application for wider marketing. Therefore the author created a website-based UI/UX design for selling ornamental fish in a systematic, structured, directed and complete manner so that the sales system created is useful in increasing income, streamlining work and providing accurate information. The design of this website can later provide insight to developers to build applications for the Alam Aquatic store and provide information to the community around the Alam Aquatic store that they will have a website that can view stock of goods and simply open the website and be able to make transactions online. This research was conducted using the design science research methodology in creating a website application for the Alamaquatic.co store. data collection by observation, interviews, information needs, wireframes, prototypes and design evaluation using quantitative methods. Based on the evaluation results of the UI/UX design of the Alamaquatic.co store, it can be concluded that the results of the assessment given to 45 respondents obtained a score of 82. With the grade scale including class B. This result shows that the alamaquatic.co e-commerce design can be accepted by its users. and is above the standard average usability value.

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