Saudah, Saudah (2016) Media Difusi Efektif Untuk Sosialisasi Kebijakan Akselerasi Pengembangan Pasar Tradisional Menuju Semi Modern. PUBLISIA (Jurnal Ilmu Administrasi Publik), 1 (1). pp. 92-104. ISSN 2541-2515 Online ISSN : 2541-2035

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Abstract

The development of traditional market to become a modern one requires a comprehensive participative
approach involving the concerned stakeholders. All parties such as central and local government
agencyalong with market traders should come together to sit one table for discussing the matter. By doing
so, the parties can voice their interest; the government agency can socialize the proposed policy while the
traditional market traders respond to it attentively. Besides face-to-face communication means, the
government can make use of another means of communication media such as letters, and paid mass
advertising to win public appreciation. This shows the crucial role of mass media communication in
propagating government policies. Publicizing government policy is a means to develop the parties’
commitment to device norms, rules, and values that are to be institutionalized in an attempt to have the
related policies sustainable. It is through this means the proposed government project eventually be
implemented well. Added to that, it will open opportunity for traditional merchants to defend as well as
develop their venue in such way so that they can adapt to the changing social and political environments

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