Wulandari, Nanik Sri (2019) Pengaruh Dimensi Nilai Pelanggan terhadap Retensi Nasabah di PT. Bank Rakyat Indonesia (Persero), Tbk Kantor Unit Pakis Malang. Masters thesis, Program Pascasarjana Universitas Merdeka Malang.
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Abstract
The purpose of this research was to investigate the effect dimension of customer value on customer retention in PT. Bank Rakyat Indonesia (Persero), Tbk Office Branch Pakis. The research is an explanatory research which aims to analysze the cause effect between one variable with another. Customer value in this study is product, price, and e-service quality. The method of analysis in this research in SPSS and applies the multiple regression analysis, followed by hypothesis testing to determining significant effect on that variables have been determined. Samples were 104 customers who were customer in PT. Bank Rakyat Indonesia (Persero), Tbk Office Branch Pakis.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Nanik Sri Wulandari NIM : 1607100067 |
| Uncontrolled Keywords: | Customer value, product, price, e-service quality, customer retention |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Program Pascasarjana > S2 Magister Manajemen |
| Depositing User: | Gendhis Dwi Aprilia |
| Date Deposited: | 14 Dec 2024 08:43 |
| Last Modified: | 14 Dec 2024 08:43 |
| URI: | https://eprints.unmer.ac.id/id/eprint/4273 |
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