Laila, Khotbatul (2017) Perlindungan Hukum Terhadap Konsumen Atas Iklan Yang Melanggar Tata Cara Periklanan. Jurnal Cakrawala Hukum, 8 (1). pp. 64-74. ISSN ISSN P: 2356-4962 ; ISSN E: 2598-6538

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Abstract

The process of the birth of an ad is a very important process for a product marketing of a company because
advertising is the lifeblood of a company. Advertising process is a very important step to determine the success
of a company for its products. There are advertising rules agreed by several parties to create ads. The rule is
called the advertising code of ethics which states that advertising must be honest, responsible and not contrary
to applicable law is very relevant to the articles contained in the Consumer Protection Act. Therefore, the
importance of avoiding fraud done by the producers, it is necessary to include information related to the
product in order to protect the interests of consumers. In Indonesia, there are no laws that specifically regulate
the advertising, making the rules about advertising is still subject to some rules of law. Consumers have a lot
of confusion when going to claim compensation related violations of violations in the advertising world
because it is still a blurring the person in charge of the violation

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