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Training of Shibori techniques for Women’s Group in Family Welfare Programme in Kedungkandang, Malang

Cahyantini, Aryntika and Endayani, Fatmasari (2022) Training of Shibori techniques for Women’s Group in Family Welfare Programme in Kedungkandang, Malang. ABDIMAS: Jurnal Pengabdian Masyarakat, 7 (2). pp. 319-328. ISSN E-ISSN: 2548-7159

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Abstract

Improving the family economy for the PKK group inSawojajar Village, Kedungkandang District, Malang City is an eff ort to empower families. Improving skills by utilizing and developing existing potential aims to increase family income. Shibori is one of the arts from Japan, starting to be widely known and in demand in Indonesia. Shibori making, by making a pattern on a cloth is created through the process of immersing it in dyes. The purpose of this service is to develop Shibori cloth crafts and to develop marketing through digital marketing so that have better economicvalue. This community service program uses methods in the form of training and demonstrations, namely demonstration and demonstration of certain processes, conditions and conditions that are being carried out to provide learning or understanding to participants. The training on making Shibori batik consists of a preparation stage, a training implementation stage, and an evaluation of the process and results. The training received a positive response from partners by participating in these activities. The results of the
training are increased knowledge and new insights for partners and their creativity. This is evidenced by the formation of various types of batik motifs and knowledge of digital marketing, and sales of increased by 100% in 4 months with the establishment of a marketing system through social media and marketplaces so that partners can experience an increase in economic terms.

Item Type: Article
Additional Information: Fatmasari Endayani NIDN: 0713069301
Uncontrolled Keywords: Digital marketing, Shibori, Training
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Rita Juliani
Date Deposited: 02 Dec 2024 03:55
Last Modified: 02 Dec 2024 03:55
URI: https://eprints.unmer.ac.id/id/eprint/4256

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