Kustiani, Lilik, Setyawati, Dyah ORCID: https://orcid.org/0000-0002-8899-0947, Widiawati, Diah, Lestari, Resanti and Endayani, Fatmasari (2022) Service Quality and Customer Trust for Customer Satisfaction: The Mediating Role of Homestay Corporate Image. International Journal of Business and Administrative Studies, 8 (3). pp. 168-175. ISSN 2414-3081

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Abstract

The goal of this study is to examine the impact of service quality and consumer trust on corporate image, the impact of service quality and consumer trust on customer satisfaction, and the impact of service quality and consumer trust on customer satisfaction. An examination of the effect of visuals on customer satisfaction. An examination of the homestay industry in Malang. This is a descriptive research that investigates the causal links between two or more variables. Non-probabilistic sampling using directed sample methods is utilized. Techniques for data analysis include descriptive analysis and route analysis. To account for respondents’ perspectives, the descriptive analysis employs statistical mean and mode techniques. Techniques for data analysis include descriptive analysis and path analysis. Descriptive analysis is used to characterize respondents’ impressions using statistical mean and mode techniques. Through corporate image factors, this study analyses service quality and customer happiness. Previous study has simply looked at service quality without considering mediating elements. Aside from that, there aren’t many research on homestays in Malang. This city was picked since it is a tourist destination with many homestays.

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