Rohmah, Wasilatur (2024) Analisis Pengaruh Pemahaman Investasi, Persepsi Risiko Dan Return, Serta Platform Cryptocurrency Terhadap Minat Investasi Cryptocurrency. Masters thesis, Program Pascasarjana Universitas Merdeka Malang.

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Abstract

The ease of use of the cryptocurrency platform is the basis for investment behavior intention in tolerating the perceived risk of the platform used. The use of technology and digital platforms has a positive effect on easy access to information, knowledge related to investment instruments, means of discussion and exchanging information between Gen Z investors in investing. This study aims to analyze the influence of investment literacy, perceived risk and return, and cryptocurrency platforms on cryptocurrency investment interest. The survey was conducted among generation Z in Indonesia (18-32 years old when the data was collected). Data was collected from 223 respondents through the distribution of questionnaires on social media. The research method was tested with multiple linear regression models using SPSS. Hypothesis testing was used in the study using the goodness of fit model. The study investigated the relationship between factors affecting investment interest using the theory of planned behavior (attitude towards behavior, subjective norm, and perceived behavioral control). The results showed that investment literacy has an effect on the interest in cryptocurrency investment of Generation Z because of the encouragement of understanding healthy and responsible investment interests so as to increase confidence. Risk perception and return affect Generation Z's interest in cryptocurrency investment because of the emergence of Generation Z's awareness in implementing the returns and risks received. Meanwhile, on cryptocurrency platforms that affect to the interest in cryptocurrency investment of Generation Z because transparency, education, community, technological innovation and user trust encourage investment interest in the digital era.

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