Arifin, Syaiful ORCID: https://orcid.org/0000-0003-0111-8230 (2021) The Influence of Brand Image, Product Quality and Sales Promotion on Oppo Smartphone Purchase Decisions In Sumenep Regency. Journal of Research in Business and Management, 9 (12). pp. 27-34. ISSN 2347 - 3002

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Abstract

This study aims to determine how the influence of Brand Image, Product Quality, and Sales Promotion on the Purchase Decision of Oppo smartphones in Sumenep Regency. This type of research uses a quantitative approach. The data analysis technique used in this research is multiple linear regression. From the results of this study, the following results were obtained: Brand Image, Product Quality, and Sales Promotion variables had a simultaneous and significant effect on employee performance. Brand image has a partial and significant effect on employee performance, Product Quality has a partial and significant effect on employee performance, Sales Promotion has a partial and significant effect on employee performance.

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