Naafiarsha, Amara, Respati, Harianto ORCID: https://orcid.org/0000-0002-3858-3331 and Firdiansjah, Achmad (2020) E-Trust and Post-Purchase Experience on Repurchase Intention through Customer Satisfaction: Study on Instagram Account @Jastipmlg. nternational Journal of Business and Applied Social Science, 6 (8). pp. 50-58. ISSN 2469-6501 (Online)

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Abstract

This study examines four variables between e-trust, post purchase experience, customer satisfaction, and repurchase
intention. The objective is to analyze and explain the effect of e-trust and post-purchase experience on repurchase intention by testing customer satisfaction as an intervening variable. The object of research is personal shoppers also
known as Jasa Titip through Instagram, namely the @jastipmlg. 100 respondents in this study are followers and
customers who make repurchases. The analysis technique uses descriptive analysis and linear regression to confirm the
structural equation model that is built. The quantitative approach was chosen to explain the influence of the research variables. The results of this study found that e-trust and post-purchase experience affect repurchase intention through customer satisfaction. This study examines four variables between e-trust, post-purchase experience, customer satisfaction, and repurchase intention. The objective is to analyze and explain the effect of e-trust and post-purchase experience on repurchase intention by testing customer satisfaction as an intervening variable. The object of research is personal shoppers also known as Jasa Titip through Instagram, namely the @jastipmlg. 100 respondents in this study are followers and customers who make repurchases. The analysis technique uses descriptive analysis and linear regression to confirm the structural equation model that is built. The quantitative approach was chosen to explain the influence of the research variables. The results of this study found that e-trust and post-purchase experience affect repurchase intention through customer satisfaction.

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