Setijani, Erna, Handayani, Krisnawuri, Sugito, Pudjo and Risfandini, Andini (2020) The Interrelation of Customer Relationship Management and Product Life Cycle Through Display Innovation of Batik Madura, Indonesia. Solid State Technology, 63 (6). pp. 7638-7645. ISSN 0038-111X

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Abstract

This study aims to analyze the effect of customer relationship management on the product life cycle, the effect of customer relationship management on the display innovation, the indirect effect of customer relationship management on the product life cycle through display innovation and the effect of display innovation on the product life cycle. The population of this research was batik entrepreneurs on Madura Island, Indonesia. The sampling technique used proportional random
sampling. The number of batik entrepreneurs who became respondents was 120. Data collected through distributing online questionnaires. The primary data entered is done editing, tabulating and then processed using Smart Partial Leasquare software. Based on the results of the analysis revealed that customer relationship management effect on the product life cycle, customer relationship management effect on display innovation, customer relationship management indirectly effect on product life cycle through display innovation and display innovation effect on the product life cycle. It means that display innovation and customer relationship management play an important role in enhancing the product life cycle.

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