Alvianna, Stella ORCID: https://orcid.org/0000-0001-6571-5267 (2024) The Role of Servicescape, Green Tourism and Destination Image on Tourists' Return Visit Interest through Satisfaction to Nglanggeran Unung Kidul Tourism Village. International Journal of Advances in Engineering and Management (IJAEM), 6 (1). pp. 434-444. ISSN 2395-5252

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Abstract

The existence of tourism potential in the Ancient Volcano Area does not automatically lead to the development of tourist villages there. The existence of tourism awareness groups (POKDARWIS), communities, local governments are committed to continuing and continuing to maintain the existing green sustainability (green tourism), but the existence and arrival of visitors and tourists from different levels of education, knowledge and needs makes tourist village managers provide appropriate policies. strict about sustainable tourism. This research uses a quantitative explanatory research approach. The population of this research is all visitors/tourists who are visiting or have visited the NglanggeranGunungKidul Tourism Village with a sampling method using the Slovin method where the researcher multiplies the number of indicators by (5 to 10). The number of indicators for this research is 15 x 10 = 150 respondent. The data analysis method uses 2 model regression analysis. The research results show: 1) Servicescape has no effect on the satisfaction of visiting tourists, 2) green tourism has
an effect on the satisfaction of visiting tourists, 3) destination image has an effect on the satisfaction of visiting tourists, 4) Servicescape has an effect on interest in returning to visit, 5) Green Tourism has no effect on Interest in returning to visit, 6) Destination image influences interest in returning to visit, 7) Satisfaction has no influence on interest in returning to visit, 8) Servicescape has no influence on interest in returning to visit through tourist satisfaction, 9) Green Tourism influences interest in returning to visit through tourist satisfaction, and 10) Destination image has no effect on interest in returning to visit through tourist satisfaction.

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