Subiyantoro, Edi, Muslikh, Ahmad Rofiqul and Pamuji, Fandi Yulian (2022) Analisa Penentuan Media Promosi Pelaku UMKM Dengan Aplikasi Berbasis Website. In: Seminar Nasional Sistem Informasi (Senasif) 2022 December 22, 2022 – December 23, 2022, December 22, 2022 – December 23, 2022, Malang.

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Abstract

The development of technology is currently growing rapidly so that it has a major impact on various fields of daily life, both from social, promotion and information. This study aims to determine the right promotional media to create elements of MSME sales volume and assist MSME actors in making decisions by choosing and using which alternative best suits their needs, so that later it will have an impact on increasing product sales for MSME actors. Based on the results of this research analysis, it can be concluded that social media alternatives are the priority criteria in determining promotional media and increasing the volume of product sales for MSME actors by getting an average weight value of 0.4506, alternative search engines with an average weight value of 0.1579, product collaboration alternatives with an average weight value of 0.1508, television alternatives with an average weight value of 0.1279, and the last priority is print media alternatives with an average weight value of 0.1159. Based on the overall average weight value using the website-based AHP UMKM application, it can be concluded that this social media alternative expands the market by increasing the intensity of promotions with various social media.

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