Supriadi, Bambang ORCID: https://orcid.org/0000-0002-3377-7065, Astuti, Widji and Firdiansjah, Achmad (2017) Green Product And Its Impact on Customer Satisfaction. IOSR Journal of Business and Management (IOSR-JBM), 19 (8). pp. 35-42. ISSN 2319-7668 (p) ; 2278-487X (e)

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Abstract

This research is conducted based on business phenomena in which there is a changing paradigm of hotel customer from needconventional product facility to environmentally friendly facilities so affect the low level of hotel occupancy (HO), therefore to fill the business gap, this study is conducted to analyze the influence of green products towards customer satisfaction in improving environment-based occupancy hotels. The population this study consisted of customers of green hotel. The respondents for this study were 130 respondents
who had been pick up randomly to make the questionnaire easier to answer. The data were collected and analyzed by using Statistic Program Social Sciences (SPSS). The tests used for analysis were independent t-test and simple regression analysis. The estimation of the regression equation tested partially by using t-test. The findings indicate green products positively and significantly influence to Customer satisfaction. It shows that the higher facility of green products provided by the hotel can increase customer satisfaction level, then the hotel is
expected to have an implication as a hotel that has green branding through the application of green product principles to achieve green competitive advantage in winning business.

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