Khoirunnisa, Shofia Rizky, Wiyani, Wahyu and Susilo, Eko Agus (2022) Relationship between customer, cost, convenience, and communication on consumer buying decisions. Jurnal Penelitian, 9 (2). pp. 106-117. ISSN 1410-7295

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Abstract

The purpose of this study was to determine whether the customer is positively related to the buying decisions of consumer at Cafe Bukit Delight Malang, to determine whether cost is positively related to the buying decisions of consumer to Cafe Bukit Delight Malang, to determine whether convenience is positively related to the buying decisions of consumer to Cafe Bukit Delight Malang, and to find out whether communication is positively related to the buying decisions of consumer to Cafe Bukit Delight Malang. The benefit of this research is that it becomes a material for consideration and input for companies and insights for future researchers. The results of this study can be concluded that the variables customer, cost, convenience and communication have a significant and direct relationship with consumer buying decisions. The results of this study indicate that the dominant influencing variable is communication.

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