Molyo, Priyo Dari, Yulistiowati, Irma Mufita ORCID: https://orcid.org/0009-0001-4598-0626 and Zulhilmi, Fajar (2021) Pengaruh Penggunaan Fitur Shopee GamesTerhadap Customer Engagement Pada Kalangan Mahasiswa Di Kota Malang. Jurnal Nomosleca, 7 (1). pp. 57-66. ISSN Print ISSN : 2443-0927 ; Online ISSN : 2541-6650

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Abstract

People to fulfill their needs by shopping online, in a middle of e-commerce providers offer same service. Shopee as one of the e-commerce comes with different things, namely the shoope games feature, which consumers can play interesting games and get prizes or rewards from their efforts to play these games. The purpose of this study was to determine the effect of Shopee Games features on Customer Engagement among students in Malang City. By using this type of quantitative research with a descriptive approach, the sampling technique used in this study was purposive sampling, the sample was taken as many as 35 respondents, and this study used simple regression as data analysis and also hypothesized. The results obtained by the author is the Shopee Games feature on Customer Engagement among Students in Malang City in 46,8%.

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