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The Role of perceived usefulness in mediating perceived ease of use toward intention to use and consideration of the Impact of trustworthiness

Muslim, Alif Akbarul, Ardianto, Yusaq Tomo and Prasetya, Dwi Arman (2020) The Role of perceived usefulness in mediating perceived ease of use toward intention to use and consideration of the Impact of trustworthiness. Journal of Business and Management (IOSR-JBM), 22 (10). pp. 34-40. ISSN P-ISSN: 2319

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Abstract

This research was conducted to analyze the effect of perceived usefulness, perceived ease of use, and
trustworthiness in the intention to use online motorcycle taxi customers in the city of Bondowoso.This research
is quantitative research conducted in the city of Bondowoso by involving a sample of 120 respondents who have
used the Ter ater online motorcycle taxi. The method used in this research is path analysis with the help of the
SPSS application.The results showed that perceived ease of use was able to encourage new customers to use Ter
later. Ter ater use is sustainable, supported by perceptions of benefits and trust

Item Type: Article
Additional Information: Nama : Yusaq Tomo Ardianto NIDN : 0712027101
Uncontrolled Keywords: Perceived usefulness, perceived ease of use, trustworthiness, intention to use
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Surya Dannie
Date Deposited: 01 Dec 2023 01:08
Last Modified: 01 Dec 2023 01:08
URI: https://eprints.unmer.ac.id/id/eprint/3741

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