Muslim, Alif Akbarul, Ardianto, Yusaq Tomo and Prasetya, Dwi Arman (2020) The Role of perceived usefulness in mediating perceived ease of use toward intention to use and consideration of the Impact of trustworthiness. Journal of Business and Management (IOSR-JBM), 22 (10). pp. 34-40. ISSN P-ISSN: 2319
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Abstract
This research was conducted to analyze the effect of perceived usefulness, perceived ease of use, and
trustworthiness in the intention to use online motorcycle taxi customers in the city of Bondowoso.This research
is quantitative research conducted in the city of Bondowoso by involving a sample of 120 respondents who have
used the Ter ater online motorcycle taxi. The method used in this research is path analysis with the help of the
SPSS application.The results showed that perceived ease of use was able to encourage new customers to use Ter
later. Ter ater use is sustainable, supported by perceptions of benefits and trust
Item Type: | Article |
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Additional Information: | Nama : Yusaq Tomo Ardianto NIDN : 0712027101 |
Uncontrolled Keywords: | Perceived usefulness, perceived ease of use, trustworthiness, intention to use |
Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
Depositing User: | Surya Dannie |
Date Deposited: | 01 Dec 2023 01:08 |
Last Modified: | 01 Dec 2023 01:08 |
URI: | https://eprints.unmer.ac.id/id/eprint/3741 |
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