Anggraini, Dhita Paramita, Winarsih, Anis Dwi and Ulya, Ayu Fitriatul (2022) Retorika Nation Branding dalam Pesona Indonesia sebagai Media Pemasaran Pariwisata Indonesia. Jurnal Ilmiah Ilmu Pendidikan, 5 (12). pp. 5893-5896. ISSN 2614-8854

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Abstract

Tourism promotion is an aspect that is now the focus of the government in increasing the potential of the tourism sector. Although the infrastructure aspect is also important, infrastructure improvements take longer than promotion. One of the concrete steps of the Indonesian government to promote tourism is to launch "Pesona Indonesia" as a nation branding that represents the attractiveness of tourism in Indonesia. Pesona Indonesia is a channel created by the Ministry of Tourism to promote tourism in Indonesia. Besides being available in the form of website services, potential tourists can also view cinematic videos related to tourism in Indonesia. This is intended to attract tourists to visit the place. The more tourists who visit, the greater the state's income from the tourism sector. The description of every tourist spot in 'Pesona Indonesia' uses very interesting language. The results of the study, it is known that there are two types of rhetorical forms that are often used, the form of diction and language style.

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