Haryono, Agus, Mujiarto, Mujiarto and Triatmanto, Boge (2018) Implementation of sustainable business strategy change and entrepreneurial capacity building through SMEs empowerment. In: International Conference on Islamic Economics and Business (ICONIES 2018), 2018, Atlantis Press.

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Abstract

SMEs empowerment in Indonesia faces a lot of obstacles; one of the biggest and most frequent issues is capital. As a matter of fact, reality does not support the previous statement. Education, entrepreneur motivation, business competition, business protection, and empowerment are the issues to be dealt with in the national SMEs empowerment. The purpose of the study was to carry out sustainable development of SMEs through the improvement of the entrepreneurial capacity building where empowerment and change in business strategy become the means. As an addition, the basis for the study was Dajani (2013)’s article about the entrepreneurial empowerment of female migrant workers in the Middle East. The recommendation was to explore the overall impact of entrepreneurship towards public economic growth in detail. The method of analysis was descriptive quantitative and statistical analysis to support the result of the descriptive analysis. Thus, the analysis method used was an analysis of frequency towards 110 respondents of a questionnaire distributed in Malang. The findings showed that a lot of SMEs need some sort of business protection more particularly in the form of association. The result of the quantitative analysis revealed that empowerment towards SMEs of which goal was to increase business capacity had yet shown significant outcome; business strategy became the emphasis to improve business capacity. Therefore, a sustainable business strategy for SMEs in the form of improving entrepreneurial capacity is needed so that their business will last.

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