Nafi, Mochammad, Supriadi, Bambang ORCID: https://orcid.org/0000-0002-3377-7065 and Roedjinandari, Nanny (2017) Strategies of Tourism Development through Ecotourism Spectrum for Increasing Tourists’ Visit. In: The 8th International Conference And Filedstudy : Rural Research and Planning Group And, 16-17 May 2017, Universitas Gadjah Mada, Faculty of Geography.

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Abstract

District Malang is included in the plan of development program of National Tourism Strategic Area, but the movement of tourists’ visit is relatively low, in which the growth of foreign tourist is in -12% (2014). In order to increase tourists’ visits, this objective of study is to know the strategic position of tourism business quadrant in the implementation of ecotourism spectrum development through strategic identification having the strengths and opportunities to be developed, as well as the his implementation and development. This study was conducted in District Malang. The sample of this study consisted of tourism actors (Tourist, community and Operator) for amount 100 respondents. The sampling technique of the study was based on purposive sampling with SWOT analysis (Strength, Weakness, Opportunity and Threats) done through these following stages of analysis: 1. SWOT breakdown (weighting with the weighted value), 2. SWOT- 4Q Matrix, 3. Conclusion ( the
result of the weighted value difference and SWOT-4Q), 4. Priority (determining strategic steps), and 5. Gant chart SWOT. The final result of the analysis shows that the ecotourism spectrum of District Malang is in the position of first quadrant, which means that the attraction of ecotourism has certain strengths and opportunities to be developed. Hence, such professional strategy is needed to maximize the power of tourism attraction by highlighting the uniqueness of nature tourism, sustainable ecology, and community empowerment, and also by increasing the convenience of traveling through the utilization of opportunities of the high ecotourism attraction spectrums.

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