Ekawati, Yunita Putri and Andarwati, Mardiana (2021) Analisis penggunaan media sosial dan marketplace terhadap peningkatan volume penjualan di UMKM Kab. Malang di masa pandemi Covid-19 (tinjauan anomali teknologi). In: Seminar Nasional Sistem Informasi (SENASIF) 5, 21 Oktober 2021, Malang.
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Analisis penggunaan meida sosial dan marketplace.pdf Download (338kB) | Preview |
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Abstract
This research was conducted with the aim of knowing the technological anomalies regarding the influence of social media and marketplaces on increasing the sales volume of MSME products around Malang Regency. The type of research used is quantitative. The sample in this study amounted to 30 respondents who became owners of MSMEs. The instrument used is a questionnaire, which consists of 3 variables: social media (X1), marketplace (X2) and increased sales volume (Y). The analysis used is partial and multiple regression. Based on the results of the study, it was concluded that social media and marketplace both have an influence but the owners of MSMEs feel the increase by using social media rather than directmarketing using the marketplace.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | Nama : Mardiana Andarwati NIDN : 716037601 |
| Uncontrolled Keywords: | Social media, marketplace, technology anomaly |
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Fakultas Teknologi Informasi > S1 Sistem Informasi |
| Depositing User: | Surya Dannie |
| Date Deposited: | 16 Jun 2023 05:55 |
| Last Modified: | 16 Jun 2023 05:55 |
| URI: | https://eprints.unmer.ac.id/id/eprint/3435 |
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