Astuti, Widji, Andarwati, Mardiana and Krisnanda, Rulli (2022) Urgensi informasi pemasaran dalam pengembangan desa wisata di Kota Batu, Jawa Timur. Senorita Seminar Nasional Kepariwisataan, 3 (1). pp. 120-126. ISSN 2723-2670

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Abstract

Batu tourism city is a green tourism through garden tourism village, a geographical area controlled by
agriculture. In 2020, Covid-19 reduced tourist visits by 50% from the previous year. Studies on the
development of marketing information after the PSBB was relaxed needs to be studied. The research
objective is to determine marketing information from the perspective of tourpreneurs, communities and
tourists who are visiting tourist villages. The research approach uses qualitative descriptive. Information
collection techniques used surveys through brainstorming activities and in-depth interviews with selected
informants. Outcomes and research results using triangulation of determinants of marketing information
are products, tourism village support services, costs, intense and attractive promotions

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