Khouroh, Umu ORCID: https://orcid.org/0000-0001-8543-9044, Abdullah, Fatima and Handayani, Krisnawuri (2019) The Role Of Strategic Alliance In Mediating The Relationship Between Environmental Dynamism And Sustainable Competitive Advantage. International Journal of Scientific and Technology Research, 8 (9). pp. 469-475. ISSN 2277-8616

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Abstract

The fundamental changes in the business environment suspected make many companies difficult to maintain a competitive advantage. To restore competitive advantage, SMEs that have many limitations and are not likely to operate individually need to take strategic steps through strategic alliance which is the most appropriate approach for an increasingly dynamism environment. The main purpose of this study was to examine the role of strategic alliance as a mediating variable in the relationship between environmental dynamism and sustainable competitive advantage. This study used 130 creative industries. Data collection was conducted in Malang Regency, Malang City, and Batu City, East Java, Indonesia. The findings show that environmental dynamism does not have any significant relationship with a sustainable competitive advantage. Strategic alliance mediates the relationship between environmental dynamism and sustainable competitive advantage. The analysis shows that highly environmental dynamism tends to highly strategic alliance. The result of this study shows that the strategic alliance practiced by SMEs has been significantly affected the sustainable competitive advantage. It indicated that strategic alliance offers a systematic model for supporting SMEs to build a well-maintained environment and sustainable competitive advantage.

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