Search for collections on University of Merdeka Malang Repository

Creating digital promotional material for Coban Waru Waterfall

Sufiyanto, Sufiyanto, Alfiansyah, Bagas, Yuniarti, Sari, Sedyowati, Laksni and Andrijono, Djoko (2023) Creating digital promotional material for Coban Waru Waterfall. Community Empowerment, 8 (3). pp. 374-382. ISSN 2621-4024

[thumbnail of 8126-Article Text-32227-1-10-20230328.pdf]
8126-Article Text-32227-1-10-20230328.pdf

Download (629kB) | Preview


The PKKM policy implemented during the Covid-19 pandemic had an effect on the decrease in tourism. Due to these losses, Coban Waru Waterfall's natural tourism management had to deal with abandoned tourist attractions. After the pandemic, there is a need to reintroduce and attract visitors to the Coban Waru waterfall natural tourist attraction. Through digital promotion, this activity aims to raise public awareness of Coban Waru waterfall natural tourism. The method consists of the use of digital media promotion and training in content creation. As a result of this activity, a profile video and a leaflet titled "Promotion of Coban Waru Waterfall Nature Tourism" were posted on the social media platforms YouTube and Instagram. Through digital marketing, it is possible to bring new tourist attractions to the public's attention.

Item Type: Article
Additional Information: Nama : Sufiyanto
Uncontrolled Keywords: Waterfall, leaflet, nature tourism, digital promotion, profile video
Divisions: Fakultas Teknik > S1 Teknik Mesin
Depositing User: Surya Dannie
Date Deposited: 13 Apr 2023 02:20
Last Modified: 13 Apr 2023 02:20

Actions (login required)

View Item View Item