Sufiyanto, Sufiyanto, Alfiansyah, Bagas, Yuniarti, Sari, Sedyowati, Laksni ORCID: https://orcid.org/0000-0001-9170-9864 and Andrijono, Djoko (2023) Creating digital promotional material for Coban Waru Waterfall. Community Empowerment, 8 (3). pp. 374-382. ISSN 2621-4024

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Abstract

The PKKM policy implemented during the Covid-19 pandemic had an effect on the decrease in tourism. Due to these losses, Coban Waru Waterfall's natural tourism management had to deal with abandoned tourist attractions. After the pandemic, there is a need to reintroduce and attract visitors to the Coban Waru waterfall natural tourist attraction. Through digital promotion, this activity aims to raise public awareness of Coban Waru waterfall natural tourism. The method consists of the use of digital media promotion and training in content creation. As a result of this activity, a profile video and a leaflet titled "Promotion of Coban Waru Waterfall Nature Tourism" were posted on the social media platforms YouTube and Instagram. Through digital marketing, it is possible to bring new tourist attractions to the public's attention.

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