taufiqurrahman, taufiqurrahman ORCID: https://orcid.org/0000-0001-9130-9457 and Manara, Muhammad Untung ORCID: https://orcid.org/0000-0001-5637-2389 (2022) Hierarchical structure of voting behavior motives in novice voters. Jurnal Psikologi Tabularasa, 17 (1). pp. 78-95. ISSN E-ISSN : 2541-013X

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Abstract

This study aims to reveal the hierarchical motives of voting behavior on young voters. Motives are the
reason of each individual behavior. The various motives are interconnected each other hierarchically.
This study used laddering approach, technique to reveal tiered motif through open-ended questionnaire
adapted from generic-goal laddering questionnaire. The data analysis used fi ve stages: content analysis,
implication matrix, cut off level, index prominence, and hierarchical goal map. The participants were
90 people with ages 18 to 22 years. The results showed that the motives that play as subordinate goal
were the party fi gures, the party quality, conformity, and closeness. Motives as focal goals included
leadership, caring / understanding people’s problems, informational, performance / experience, and
problem solving. The last, motives as superordinate goals were the welfare of the nation, the progress
of the nation, and the dignity of the nation. Furthermore, the results showed that the motives on young
voters tend social motives and common interests such as performance, problem solving, national
welfare and national pride than personal and transactional motives.

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