Fajri, Ridho Yudhinasyah, Hidayatullah, Syarif ORCID: https://orcid.org/0000-0002-6085-0993 and Ardianto, Yusaq Tomo (2019) The Strategic Of It Capability to Support Innovativeness for Firm Performance. International Journal of Business Marketing and Management (IJBMM), 4 (5). pp. 1-7. ISSN 2456-4559

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Abstract

This study aims to analyze the relationship between Innovativeness to Firm Performance, IT Capability to Innovativeness, IT Capability to Firm Performance. This study also tests whether IT Capability can be an Innovativeness moderator of Firm Performance. Methodology –This research includes quantitative research, data collection in this study using a questionnaire. The selected respondents were employees of IT users (computers) with the sampling technique used by researchers, namely purposive sampling. Of the total population of 385 employees, of the 358 employees who will be used as research samples as many as 31 employees with the criteria of employees of IT users (computers). The analysis technique in processing data uses the SPSS program. Research Findings –The results of this study indicate that Innovativeness has a positive effect on Firm Performance, IT Capability has a positive effect on Innovativeness, IT Capability has a positive effect on Firm Performance. This study also succeeded in answering the effect of IT Capability as a moderator variable in influencing Innovativeness towards Firm Performance. Originality –This study deals with the ability of employees of IT users (computers).

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