Zuhroh, Diana, Sunardi, Sunardi and Cahyaningsih, Diyah Sukanti ORCID: https://orcid.org/0000-0002-9810-5075 (2019) Digitalization Of Strategic Pricing Of Fashion Product To Increase Compe. In: 4th International Conference of Graduate School on Sustainability, 11-12 Okrober 2019, University of Merdeka Malang, Indonesia.

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Abstract

This research is an applied research on the application of strategic pricing models for fashion products, especially those managed by Small and Medium Enterprises (SMEs). The results of previous studies concluded, according to the SMEs the fashion sector, strategic pricing model helps and makes it easier for them in setting the selling price, helping to care about competition and considering it in determining the selling price of their products. This research was conducted to find a simple software design that can be used to help SME owners in setting price based on the strategic price. The design of a computer program consists of 5 steps. The first set determines the selling price based on the base price. The second step is analyzing the product position in the product lifecycle. The third step is to determine the amount of margin for each stage. The fourth step is to find information on the prices of similar products in online stores. The fifth step, based on the predetermined selling price,
consideration of margins and prices from competitors, then the strategic selling price is determined. The software design will be tested and continued to be improved. The improved software design is called MERSYPRICE or "Merdeka Easy Pricing".

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